WordPress SEO - 6 Mistakes that You Must Avoid [INFOGRAPHIC]

WordPress SEO - 6 Mistakes that You Must Avoid [INFOGRAPHIC]

DISPLAYING UNFRIENDLY URLs

For WordPress SEO purposes you want to have your keyword in the URL, so you need to change the Permalinks to "/%postname%". This will put all the words in the post/page title in the URL but you may need to edit this if the title is long. You can also get a plugin to remove common words.

NOT SETTING META DESCRIPTION

The title and description shown on the search engines should configured (via a plugin) for the best effect. It is likely that by default the blog title will appear as well as the page title. The description should be written manually rather than using any auto setting, which is really no better than leaving this up to the search engines.

INTERNAL & EXTERNAL LINKING

It is important for WordPress SEO that all your pages or posts contain internal links. It is also important to have some external links. Ideally these will be relevant links within the content.

ALLOWING DUPLICATE CONTENT

For WordPress SEO purposes this is bad so the search engines should be told not to index this duplicate content. This is inevitable as posts can be found in multiple ways e.g. by category and by date.

NOT CREATING A SITEMAP

It is important for WordPress SEO to create a sitemap for the search engines and there are plugins to do this.

POOR ON PAGE SEO

This includes ensuring that you have good titles, use your keyword in the right places at the right density (too much can be worse than not enough), include graphics with the right tags, have internal links with correct anchor text and have no-follow external links.